According to Vibram Five Fingers reports, Apple has already launched advertising platform iAd nearly a week, a lot of iPhone developers are concerned about the early return, in order to understand how much they really be able to derive income.

Some developers said they, they have access to Le with iAd good returns, but there are many developers felt that, such high returns can not be sustained.

Thursday Five Fingers Shoes media reports that a developer on the first day of 1400 U.S. dollars earned by iAd. He has developed applications can be iPhone 4 camera flash into a flashlight. The name of the developer said: "The first day I am very surprised the figures. I hope will be maintained."

U.S. tech blog The Next Web, said developer unit with iAd advertising revenue was much higher than Google and other advertising platform AdMob. iAd cost per thousand impressions (CPM) for the 10 dollars extra charge 2 U.S. dollars per click. Received 40% of revenue retained by Apple, software developers can get 60%. In practice, iAd CPM ads can be up to the developer of approximately 148 U.S. dollars in revenue, while the corresponding revenue AdMob is less than one U.S. dollar.